ME AS JOEY
About Me
Drifting through bookstores for nearly four years, I spent my days crafting book reviews, curating exhibitions, and losing myself in pages. Then, I found myself weaving words for brands, shaping commercial ads, exhibition narratives, and stories that live between the lines. Me-Now is a composition of listening, speaking, reading, and writing, often framed through the lens of a camera.
With a degree in Applied English, I navigate business conversations as effortlessly as casual ones—perhaps because my love for reading turned me into a literary merchant. Words became my craft, storytelling my trade. Each piece of copy is a quiet philosophical debate. Since escaping capitalism is no simple feat, I’ve decided instead to slip traces of life into commerce.
始於在書店打轉近四年，為書籍寫專文推薦、統籌策展，接著周遊在品牌中，寫商業廣告、展覽訊息，生活由聽說讀寫組成，也常常按下快門。
應用英語系畢業，在商務或口語英語間游刃有餘，都怪偏愛閱讀，成了文藝商人，乘載著對文字的喜好，成為為品牌說故事的人，文案發想則是哲學性問題，還沒能逃離資本主義，便把生活寫進商品裡。
Partnered with..
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EXPERIENCE
all became me
Jan 2023 - Mar 2025
Assistant Brand Manager Marketing, TOPRATE GLOBAL LIMITED, TAIWAN BRANCH
品牌行銷企劃副理｜小樂沐
A skilled storyteller specializing in brand enhancement, showcased through my work with Asia’s Best Female Chef, Lanshu Chen. I craft compelling narratives through copywriting and photography, strategically positioning 3 distinct culinary brands, including French Restaurant, Local Bistro and Bakery. Under my management, the French restaurant was recognized in the 2024 Michelin Guide. With expertise in event planning and project management, I create immersive experiences that drive brand growth and success.
專案管理、社群媒體經營管理、活動規劃與執行、廣告創意發想與提案、廣告企劃案╱文案撰寫、異業合作規劃與執行
Sep 2019 - Mar 2022
Librarian, ESLITE BOOKSTORE
圖書管理專員｜誠品股份有限公司（誠品書店）
Shelving Books, Creating Display, Book Reviews.
書籍陳列管理、書籍特展企劃製作；營運績效分析等報表撰寫、門市接待庶務
Jul 2010 - Sep 2021
E-commerce Store Manager, SPEEDPARK CYCLING
網路商店管理專員｜速度公園
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E-Commerce Management - Managed product listings from creation to optimization, including SEO copywriting in English, French, and Spanish. Oversaw product launches and inventory updates, contributing to an annual online sales revenue of NT$30 million.
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Product Photography - Conducted product photography and collaborated with designers to enhance visual marketing materials.
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Customer Service & Dispute Resolution - Responded to customer inquiries within 36 hours, handling product information, returns, and transaction disputes to maintain customer satisfaction.
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Marketing & Project Execution - Developed marketing and pricing strategies, working closely with managers and designers to execute campaigns, achieving an annual 5% sales growth.
負責 Amazon 和 eBay 電子商務平台之刊登管理與客服：
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商品上架：撰寫並優化商品內文（含 SEO 編修）、翻譯（英文 / 法文 / 西文），負責商品上架與維護，確保商品資訊完整且具市場競爭力。
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線上客服：即時回應客戶詢問，處理商品資訊、退換貨與交易糾紛，確保顧客滿意度與品牌信譽。
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專案執行：擬定產品行銷與訂價策略，與主管及設計團隊協作，推動行銷專案並提升銷售成效。
Education
Bachelor, 2016